MacKenzie Agency public relations provides strategic marketing communications to the U.S. and international food and beverage marketplace. Since 1989, we have focused exclusively on delivering media relations, event management, trade & consumer education, advertising, and sales promotion support to food and beverage marketers, with a particular emphasis on specialty and organic/all-natural foods; premium/luxury wines, spirits and beverages.
Founded in New York City, the agency is headquartered in the heart of California Wine Country with an office in Manhattan. The headquarters office houses most of the professional media relations and event management staff, and includes a fully equipped test kitchen and wine storage facility.
With our exclusive focus on the food and wine sector, MacKenzie Agency is extremely well connected to the food and wine media—consumer and trade, national and key market, print, digital and broadcast—and to influencer groups whose opinions create and sustain trends. This national network of media and influencer contacts, combined with our breadth and depth of experience in food and wine communications, is a powerful competitive advantage for our clients, lending unusual credibility to our clients’ marketing messages and gaining valuable access to trade and consumer media.
OUR BUSINESS MODEL
- Do one thing really well. We do food & beverage communications.
- Credibility is key. Believe the story before you sell it.
- Strategy + Execution = Results.
- Our reputation is the only asset that matters.
- Choose clients carefully.
