The MacKenzie Agency is dedicated to building market presence for premium brands by creating and communicating, via general and special-interest media and other opinion influencers, targeted messages that underscore the brand’s value propositions. That communication can take a variety of forms:
Media relations Securing focused story placements in a wide array of print, broadcast, and online media outlets.
Marketing strategyStrategic programs designed to create trade and consumer interest in the brand.
Special events planning & execution Planning and executing events for defined internal and external audiences.
Publications and Print Collateral Creating eye-catching newsletters, brochures, and print communications for targeted audiences, including consumers, influencers and company personnel.
Advertising & advertising support Developing advertising messages and orchestrating production, or working closely with the brand’s advertising agency, to execute publicity programs that reinforce and extend advertising strategies and messages.
Internet services Conceiving, developing, and sustaining an Internet presence.
Crisis & issues communications Controlling news coverage and protecting brand position by disseminating key messages with respect to breaking news events or ongoing public / governmental debate.
Speechwriting, presentations & video Utilizing various media to communicate brand messages to select audiences.
"Thank you all so much for spending so much time and attention in planning this trip and for exposing us to the big picture of a very special place.
It was such a wonderful trip."
Susan Westmoreland
Food Director, Good Housekeeping
