The MacKenzie Agency Public Relations. Brand-building communications for the food and beverage marketplace.



"THE WINE & FOOD LOVERS' DIET" NOMINATED FOR A JAMES BEARD AWARD
The Wine & Food Lovers' Diet, A cookbook and diet book conceived by the MacKenzie Agency and written by Bruce Falstein is nominated for a James Beard Award for outstanding new title in the diet book category. April 2008 - A cookbook and diet book conceived by the MacKenzie Agency and written by Bruce Falstein is nominated for a James Beard Award for outstanding new title in the diet book category. "The Wine & Food Lovers' Diet" by Philip Tirman, MD, was published in 2007 by Chronicle Books. It contains some 200 pages of text and full-color photographs, with 100 recipes for meals that combine delicious ingredients that rate low on the Glycemic Index of foods.

CAKEBREAD CELLARS TAPS MACKENZIE FOR AMERICAN HARVEST WORKSHOP
MacKenzie Agency will handle media relations for Cakebread Cellars' 22nd annual American Harvest Workshop March 2008 - MacKenzie Agency will handle media relations for Cakebread Cellars' 22nd annual American Harvest Workshop. Hosted by Napa Valley visionaries Jack and Dolores Cakebread, the September 6-10, 2008 event gathers chefs, farmstead producers and the wine/food media for four days of wide-ranging discussions, education, wine & food tastings, and professional networking. Cakebread Cellars is among the most celebrated wineries in Napa Valley. Founded more than 30 years ago, the family-owned and operated winery in St. Helena, CA, was a pioneer of the Napa Valley lifestyle movement, which emphasizes the enhancement of the dining experience by careful pairing of food and wine. Today, the Cakebreads have expanded their focus beyond the culinary experience alone to include sustainable agriculture, local producers, humane treatment of farm animals, and organic farming techniques.

ITALY’S PROSECCO PRODUCERS TURN TO MACKENZIE
Italy's Prosecco Producers turn to the MacKenzie AgencyFebruary 2008 - A raised wineglass will be more likely to contain Italy’s famed Prosecco, the refreshing sparkling wine, now that the consortium of Prosecco producers has named MacKenzie Agency its public relations agency of record. Consorzio per la Tutela del Prosecco di Conegliano – Valdobbiadene, a trade group formed by wineries in the region known as the Veneto, northwest of Venice, selected MacKenzie Agency to handle its U.S. media relations and event production. Prosecco is the popular Italian sparkler known for its consistently high quality, accessible price point, and compatibility with a wide variety of foods. Proseccos produced on the 15-mile “wine road” stretching from Conegliano west to Valdobbiadene are designated DOC (denominazione di origine controllata), signifying that they comply with strict standards regulating the vineyard, grape varietal, wine production method, and overall quality.

MACKENZIE CLIENT EARNS MARKETING AWARD
The MacKenzie Agency pro bono client Sonoma Country Day School earns marketing awardJanuary 2008 - The Council for Advancement and Support of Education (CASE) recognized Sonoma Country Day School, a pro bono client of MacKenzie Agency public relations, with a 2007 Award for Excellence in the Outstanding Communications: Print Advertising category. CASE is the professional organization representing more than 51,000 advancement officers at more than 3,300 colleges, universities, independent elementary and secondary schools in 59 countries worldwide. Each year, CASE presents its awards for excellence to institutional members whose efforts in support of education are worthy of distinction. MacKenzie Agency provides public relations, advertising and marketing communications for Sonoma Country Day School's K-8 education and summer camp programs.

JOSEPH SCHMIDT CONFECTIONER HIRES MACKENZIE AGENCY
Joseph Schmidt Confectioner hires the MacKenzie AgencyJanuary, 2008 - Joseph Schmidt Confectioner, part of the Artisan Chocolate division of Hershey Foods, named MacKenzie Agency its agency of record for public relations. The year-long campaign will feature national media relations and tie-ins with top retailers. Joseph Schmidt is the second Artisan Chocolate division on the agency's prestigious client list. In 2006, Scharffen Berger Chocolate Maker asked MacKenzie Agency to helped raise its profile among professional chefs and the "foodie" community. In 2007, Scharffen Berger named MacKenzie its agency of record, responsible for all U.S. public relations programming.

LUNDBERG FAMILY FARMS TAPS MACKENZIE AGENCY FOR PUBLIC RELATIONS
Lundberg Family Farms names the MacKenzie Agency as its agency of recordJanuary, 2008- Lundberg Family Farms, the nation’s leading producer of sustainably farmed and organic rice and rice products, named MacKenzie Agency Public Relations as its agency of record. Founded in 1937 and now led by its third generation, the Lundberg family believes that healthy land produces healthy food, and that its eco-positive farming methods protect the environment for future generations. The ongoing campaign will rely on media and influencer relations to raise the brand's profile in key consumer markets nationwide.