THE CONSORZIO OF PROSECCO PRODUCERS RENEWS AGENCY
March 2009 - The Consorzio of Prosecco Producers from the Conegliano-Valdobbiadene renews MacKenzie Agency for 2009/2010. Double-digit U.S. sales growth of the true Italian bubbly is attributed to pivotal trade and influencer tastings, key media trips to the beautiful Northern Italian D.O. and treasured third-party editorial endorsement.
"THE WINE & FOOD LOVERS' DIET" NOMINATED FOR A JAMES BEARD AWARD
April 2008 - A cookbook and diet book conceived by the MacKenzie
Agency and written by Bruce Falstein is nominated for a James Beard Award
for outstanding new title in the diet book category. "The Wine & Food Lovers'
Diet" by Philip Tirman, MD, was published in 2007 by Chronicle Books. It
contains some 200 pages of text and full-color photographs, with 100 recipes
for meals that combine delicious ingredients that rate low on the Glycemic
Index of foods.
CAKEBREAD CELLARS TAPS MACKENZIE FOR AMERICAN HARVEST WORKSHOP
March 2008 - MacKenzie Agency will handle media relations for Cakebread
Cellars' 22nd annual American Harvest Workshop. Hosted by Napa Valley visionaries
Jack and Dolores Cakebread, the September 6-10, 2008 event gathers chefs,
farmstead producers and the wine/food media for four days of wide-ranging
discussions, education, wine & food tastings, and professional networking.
Cakebread Cellars is among the most celebrated wineries in Napa Valley.
Founded more than 30 years ago, the family-owned and operated winery in
St. Helena, CA, was a pioneer of the Napa Valley lifestyle movement, which
emphasizes the enhancement of the dining experience by careful pairing of
food and wine. Today, the Cakebreads have expanded their focus beyond the
culinary experience alone to include sustainable agriculture, local producers,
humane treatment of farm animals, and organic farming techniques.
ITALY’S PROSECCO PRODUCERS TURN TO MACKENZIE
February
2008 - A raised wineglass will be more likely to contain Italy’s
famed Prosecco, the refreshing sparkling wine, now that the consortium of
Prosecco producers has named MacKenzie Agency its public relations agency
of record. Consorzio per la Tutela del Prosecco di Conegliano – Valdobbiadene,
a trade group formed by wineries in the region known as the Veneto, northwest
of Venice, selected MacKenzie Agency to handle its U.S. media relations
and event production. Prosecco is the popular Italian sparkler known for
its consistently high quality, accessible price point, and compatibility
with a wide variety of foods. Proseccos produced on the 15-mile “wine road”
stretching from Conegliano west to Valdobbiadene are designated DOC (denominazione
di origine controllata), signifying that they comply with strict standards
regulating the vineyard, grape varietal, wine production method, and overall
quality.
MACKENZIE CLIENT EARNS MARKETING AWARD
January
2008 - The Council for Advancement and Support of Education (CASE)
recognized Sonoma Country Day School, a pro bono client of MacKenzie Agency
public relations, with a 2007 Award for Excellence in the Outstanding Communications:
Print Advertising category. CASE is the professional organization representing
more than 51,000 advancement officers at more than 3,300 colleges, universities,
independent elementary and secondary schools in 59 countries worldwide.
Each year, CASE presents its awards for excellence to institutional members
whose efforts in support of education are worthy of distinction. MacKenzie
Agency provides public relations, advertising and marketing communications
for Sonoma Country Day School's K-8 education and summer camp programs.
JOSEPH SCHMIDT CONFECTIONER HIRES MACKENZIE AGENCY
January,
2008 - Joseph Schmidt Confectioner, part of the Artisan Chocolate
division of Hershey Foods, named MacKenzie Agency its agency of record for
public relations. The year-long campaign will feature national media relations
and tie-ins with top retailers. Joseph Schmidt is the second Artisan Chocolate
division on the agency's prestigious client list. In 2006, Scharffen Berger
Chocolate Maker asked MacKenzie Agency to helped raise its profile among
professional chefs and the "foodie" community. In 2007, Scharffen Berger
named MacKenzie its agency of record, responsible for all U.S. public relations
programming.
LUNDBERG FAMILY FARMS TAPS MACKENZIE AGENCY FOR PUBLIC RELATIONS
January,
2008- Lundberg Family Farms, the nation’s leading producer of sustainably
farmed and organic rice and rice products, named MacKenzie Agency Public
Relations as its agency of record. Founded in 1937 and now led by its third
generation, the Lundberg family believes that healthy land produces healthy
food, and that its eco-positive farming methods protect the environment
for future generations. The ongoing campaign will rely on media and influencer
relations to raise the brand's profile in key consumer markets nationwide.
