Recasting a mature, familiar brand to make it relevant to a new
generation of consumers.
Approach Charles Krug brand with contemporary issues that resonate with
target consumers: Conversion to organic and sustainable viticulture, commitment
to family ownership, establish next generation of Mondavi family leadership.
Wine & Spirits
August 2009
"91 Charles Krug - 2006 Yountville Napa Valley Cabernet Sauvignon (Best Buy) An impressively cool and brisk cabernet..."
Wall Street Journal
March 14, 2009
By Dottie Gaiter and John Brecher
"The WSJ trumps the resurgence of client Charles Krug Winery"
read the article
SFgate
November 2008
"Pete Mondavi -- proprietor of Charles Krug -- is perhaps the least wine-snobbiest guy around..."
Los Angeles Times
By Jerry Hirsch
May 5, 2008
“Striving to give landmark winery bigger place on map”
Press Democrat
March 2008
"Peter Mondavi Family restores landmark buildings, staking its claim to
Napa Valley history..."
Wines & Vines
November 2007
"Charles Krug 'Goes Small' on a Larger Scale"
Sunset Magazine
September 2007
Good Value White Charles Krug - Peter Mondavi Family Sauvignon Blanc 2006
(Napa Valley)
Vanity Fair
May 2007
"Global Citizens" Peter Mondavi listed as one of "The Nourishers"
Country Living
March 2007
"Eco-Smart" "Cheers to Charles Krug, one of Napa Valley's first major
wineries to eschew pesticides, synthetic fertilizers, and radiation in
favor of organic production..."
Newsweek 
Chicago Tribune
July 2009
"Today, prosecco is standing proud, enjoying unprecedented fame around the world."
The Wall Street Journal
July 2009-
The Relaxed, Friendly Charm of Prosecco
"…these are delightful and fun wines in which the fairly restrained bubbles are both a cause and a symbol of the wine's subtle, relaxing charm."
Good Housekeeping
January 2009
“Cheers, Italian Style!”
bon appétit
June 2008
“All That Sparkles…”
Food & Wine
November 2008
“Pick Affordable Sparkling Wines”
New York Times
Los Angeles Times
March 2008
“Prosecco shows off its serious side”
Burnishing its reputation as the preferred artisan chocolate brand.
Health Magazine
January / February 2008
“What vino goes with chocolate truffles?”
Recommended: Sharffen Berger Anitlles Limited Series Bar
Cigar Aficionado
January / February 2008
“Chocolate American Style”
“…fine cacao products that proudly bear the designation ‘Made in America’.
San Francisco Chronicle
December 5, 2007
“Chefs go for the heart of chocolate”
Rachel Ray Magazine
December 2007
"Hot Pursuit"
"...some of the coolest hot cocoa in the country."
NPR radio
On Point by Tom Ashbrook
click
to listen
Condé Nast Traveler
August, 2008
“Magic Beans”
Rachael Ray
February 7, 2008
Fiesta Lime Rice Chips
The Oprah Winfrey Show
April 22, 2008
“Oprah’s Earth Day Event”
The Wall Street Journal
October 13, 2008
“Top Small Workplaces 2008”
NPR’s Living on Earth
May 22nd, 2009
“Duck Egg Rescue”
Flash 10 Req'd.
To reposition Spain as the source of superior food products and the hottest culinary trends. Focus on olive oil, cheese and artisan foods from Spain.
Wine Spectator
June 2003
“…the New Source of Europe’s Most Exciting Wine & Food”
Food & Wine
February 2005
“231 Reasons for all the buzz”
Trade Outreach program with Enric Canut, Artisanal Cheesemaker,
results in 10-page spread with recipes and photos.
New York Times Magazine
August 2003
“How Spain Became the New France”
Wine Spectator
December 2004
“Special Issue: SPAIN”
Wine Enthusiast
August 2007
“Sonoma's Trailblazers and Trendsetters”
John Tracy, Owl Ridge
Wine Enthusiast
October 2007
92 pts
"Owl Ridge 2003 Passalacqua Vineyard Cabernet Sauvignon”
Self Magazine
December 2007
“Sip for a Cause”
Owl Ridge Chardonnay RRV 2005
10% of each sale benefits Sulphur Creek Nature Center
ForbesLife
December 2007
“Roll your own”
Sonoma Grapemasters
The Street.com
"Where to Make Your Own Wine"
by Danielle Sonnenberg
Sonoma Grapemasters
Read
the article...
