Charles Krug - Peter Mondavi Family

Recasting a mature, familiar brand to make it relevant to a new generation of consumers.
Approach Charles Krug brand with contemporary issues that resonate with target consumers: Conversion to organic and sustainable viticulture, commitment to family ownership, establish next generation of Mondavi family leadership.

MacKenzie Agency client Charles Krug featured in Wall Street Journal
Wall Street Journal
March 14, 2009
By Dottie Gaiter and John Brecher
"The WSJ trumps the resurgence of client Charles Krug Winery"
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MacKenzie Agency client Charles Krug featured on SFgate Website SFgate
November 2008
"Pete Mondavi -- proprietor of Charles Krug -- is perhaps the least wine-snobbiest guy around..."

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MacKenzie Agency client Charles Krug featured in Press Democrat Newspaper
Press Democrat

March 2008
"Peter Mondavi Family restores landmark buildings, staking its claim to Napa Valley history..."

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MacKenzie Agency client Charles Krug featured in Wines & Vines magazine Wines & Vines
November 2007
"Charles Krug 'Goes Small' on a Larger Scale"

MacKenzie Agency client Charles Krug featured in Sunset magazine
Sunset Magazine
September 2007
Good Value White Charles Krug - Peter Mondavi Family Sauvignon Blanc 2006 (Napa Valley)

MacKenzie Agency client Charles Krug featured in Vanity Fair magazine Vanity Fair
May 2007
"Global Citizens" Peter Mondavi listed as one of "The Nourishers"

MacKenzie Agency client Charles Krug featured in Country Living magazine Country Living
March 2007
"Eco-Smart" "Cheers to Charles Krug, one of Napa Valley's first major wineries to eschew pesticides, synthetic fertilizers, and radiation in favor of organic production..."

DOC Prosecco Conegliano Valdobbiadene

Prosecco Good Housekeeping Magazine Good Housekeeping
January 2009
“Cheers, Italian Style!”

Prosecco Bon Appetit magazine bon appétit
June 2008
“All That Sparkles…”

Prosecco Food and Wine Magazine Food & Wine
November 2008
“Pick Affordable Sparkling Wines”

Prosecco New York Times

Los Angeles Times
March 2008
“Prosecco shows off its serious side”

Scharffen Berger Chocolate Maker

Burnishing its reputation as the preferred artisan chocolate brand.

MacKenzie Agency client Scharffen Berger Chocolate Maker featured in Health magazine
Health Magazine
January / February 2008
“What vino goes with chocolate truffles?”

Recommended: Sharffen Berger Anitlles Limited Series Bar

MacKenzie Agency client Scharffen Berger Chocolate Maker featured in Cigar Aficionado magazine
Cigar Aficionado
January / February 2008
“Chocolate American Style”

“…fine cacao products that proudly bear the designation ‘Made in America’.

MacKenzie Agency client Scharffen Berger Chocolate Maker featured in San Francisco Chronicle
San Francisco Chronicle
December 5, 2007
“Chefs go for the heart of chocolate”

MacKenzie Agency client Scharffen Berger Chocolate Maker featured in Rachel Ray Everyday magazine
Rachel Ray Magazine
December 2007
"Hot Pursuit"

"...some of the coolest hot cocoa in the country."

MacKenzie Agency client Scharffen Berger Chocolate Maker featured on NPR radio show On Point by Tom Ashbrook
NPR radio
On Point by Tom Ashbrook
click to listen

Scharffen Berger Chocolate Maker

Condé Nast Traveler

August, 2008
“Magic Beans”

Lundberg Family Farms

Lundberg Family Farms Rachel Ray Show
Rachael Ray
February 7, 2008
Fiesta Lime Rice Chips

Lundberg Family Farms Oprah Winfrey Show
The Oprah Winfrey Show

April 22, 2008
“Oprah’s Earth Day Event”

Lunderg Family Farms Wall Street Journal
The Wall Street Journal

October 13, 2008
“Top Small Workplaces 2008”

Lunderg Family Farms Good Morning America
NPR’s Living on Earth
May 22nd, 2009
“Duck Egg Rescue”

Flash 10 Req'd.

Foods from Spain - Trade Commission of Spain

To reposition Spain as the source of superior food products and the hottest culinary trends. Focus on olive oil, cheese and artisan foods from Spain.

MacKenzie Agency client Foods from Spain featured in Wine Spectator magazine
Wine Spectator
June 2003

“…the New Source of Europe’s Most Exciting Wine & Food”

MacKenzie Agency client Foods from Spain featured in Food & Wine magazine
Food & Wine
February 2005
“231 Reasons for all the buzz”

Trade Outreach program with Enric Canut, Artisanal Cheesemaker, results in 10-page spread with recipes and photos.

MacKenzie Agency client Foods from Spain featured in New York Times magazine
New York Times Magazine
August 2003
“How Spain Became the New France”

MacKenzie Agency client Foods from Spain featured in Wine Spectator magazine
Wine Spectator
December 2004
“Special Issue: SPAIN”

Owl Ridge - Sonoma Grapemasters

MacKenzie Agency client John Tracy of Owl Ridge  featured in Wine Enthusiast magazine
Wine Enthusiast
August 2007
“Sonoma's Trailblazers and Trendsetters”
John Tracy, Owl Ridge

MacKenzie Agency client Owl Ridge featured in Wine Enthusiast magazine
Wine Enthusiast
October 2007
92 pts
"Owl Ridge 2003 Passalacqua Vineyard Cabernet Sauvignon”

MacKenzie Agency client Owl Ridge featured in Self magazine
Self Magazine
December 2007
“Sip for a Cause”

Owl Ridge Chardonnay RRV 2005
10% of each sale benefits Sulphur Creek Nature Center

MacKenzie Agency client Owl Ridge featured in ForbesLife magazine
ForbesLife
December 2007
“Roll your own”

Sonoma Grapemasters

MacKenzie Agency client Owl Ridge, Sonoma Grapemasters featured on The Street.com
The Street.com
"Where to Make Your Own Wine"
by Danielle Sonnenberg
Sonoma Grapemasters
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